As the online face of your organization, an attractive, user-friendly professional website is the single greatest tool you have in reaching the public and representing your brand to current and potential customers.

The Importance of Professional Website

While the availability of “pre-packaged” web design tools has been positive for individuals creating personal websites and blogs, going the do-it-yourself route is a major risk when projecting a professional image is critical. In today’s hyper-competitive online market, something as simple as an overused template or poorly chosen font can have a profound effect on consumer confidence and the perceived credibility of your brand.

At Alecan, we pride ourselves on taking a hands-on individualized approach to each project. We’ll sit down with you to discuss your company’s unique needs and work with you to build a website that’s best equipped to help you generate interest, maximize profits, and reach your goals.

We would love to discuss on improving your online presence with highly customized and developed website.

Interested in our Website Development Services?

Call Alecan Marketing Solutions today for your free consultation! (818) 396-8535

After years of experience building websites, our team has perfected its formula for success and boiled it down to a few key ingredients:

Visually Appealing

visually-appealingYour site stands in for your product, service, or location when potential customers log on to learn about your brand. Quality, high resolution graphics, engaging images, and an attractive layout all play a role in making the right first impression.

User Experience

ease-of-useSimple, intuitive design is a must for business owners aiming to use their company websites to attract new business and engage past or current customers in a new way. A navigable site with a quickly understood user interface keeps visitors on your site longer and results in positive feelings about your brand.

High Quality, Optimized Content

optimized-contentMost site owners know by now that relevant content attracts relevant traffic and that optimization is important, but with search engines getting smarter all the time, it’s easy to find yourself at the mercy of Google’s newest trap due to some common missteps. Alecan’s team has seen algorithms come and go, and we know the right balance of brand messaging and content optimization to stand the test of time.

Mobile Compatible

mobile-friendlyAverage website gets 28% of website traffic from mobile devices, yet more than half of websites aren’t engineered with mobile viewing compatibility in mind. A responsive site that fits and functions on a mobile device in the same way as it does on a desktop is often all that’s necessary, but for larger flash-intensive sites a custom build mobile site can spell a major jump in profits.

Turning Clicks Into Conversions

call-to-actionIn each client’s first planning meeting, Alecan’s team pinpoints the major profit centers of the business and creates a customized plan for customer engagement and lead generation. Every aspect of the project thereafter is precision targeted to drive traffic to the most opportune areas of your site and convince visitors to complete a purchase, make a call, or fill out a contact request form.

Steady Growth

traffic-growthThere are specific rates of growth in both the numbers of visitors to a site and in the breadth and depth of the site itself that indicates to search engines that your page is one to trust. Our team expertly blends traditional marketing principles and organic new media marketing strategies meet to take your brand straight to number one.

Portfolio Of Websites We’ve Done

We perform search engine optimization with an eye on page 1 rankings, but also our client’s bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.

Alecan Blog Posts About Website Development

Call-To-Action Button

Effective Call-To-Action Tips For Business Websites

If the primary purpose of your company or business’s website is to generate leads (which, in turn, become new clients, customers, or patients), your site’s Call-To-Action is arguably the most important element on any given web page. Effective Calls-To-Action (often called CTAs) maximum conversions – that is, they convert your website’s visitors to customers – by employing…

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HTML5

HTML5: The New Future of Web Development

HTML5 is quickly becoming the new way of presenting websites, videos, and games without downloading a billion add-ons and clogging up the computer’s memory space.  That’s one of the many benefits of using HTML5.  As more and more websites use HTML5, the easier it is for developers to code and the more creative and beautiful…

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web design

5 Quick Tips on Web Design

Web design may be at each designer’s discretion.  The designs will be different depending on the preference of the designer(s).  New designs are constantly changing and depending on the trends set, designs and ideas can come and go quickly.  However, there are some aspects in web design that stay true with time.  Here are five…

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Domain Names

Check the health of a domain prior to purchasing.

First, we recommend the colon search of the domain. In google search, simply type in site:domainname.com. If google brings back no results of the domain you searched, it’s a bad sign and possible that the domain has been penalized by Google even if there is website/content on that domain. We also suggest searching the domain…

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