A strong foundation for your site’s search ranking is critical. Search engine optimization (SEO) is one of the most important investments a business owner can make.

At first, the rapid growth of a new domain is attractive to Google and other top search engines, and as your domain gains age, it becomes more trusted . . . but only if your site demonstrates a pattern of organic expansion and a history of providing useful, good-quality content to everyone who clicks. In fact, sites that don’t show steady growth, lack strong landing pages, or are over-optimized or poorly optimized have repeatedly been proven to lose ranking and credibility over time.

The Strong Survive

Search ranking algorithms are changing every day, and your company’s rightful place at the top of page one is always under attack by competing businesses. From mid-2012 to the end of 2013 alone, the principles of SEO as many site owners and web marketing professionals understood them were virtually turned upside down with the introduction of Google’s Penguin, Panda, and Hummingbird algorithm updates. Our clients’ sites survived these massive changes because they were built or refurbished with long-term success in mind.

Interested in our SEO Services?

Call Alecan Marketing Solutions today for your free consultation! (818) 396-8535

How Does Alecan Perform Organic SEO?

Improving search rankings by means other than paid advertising or directory placement is a unique challenge, one that Alecan meets with the skill and enthusiasm resulting from years of experience and a record of success. Our multi-fold approach blends on and off site white hat tactics, social engagement, and relationship and reputation management. SEO and the way search engines respond to it are always evolving, and we stay one step ahead of the latest updates to keep you one step ahead of the competition. Here are just a few of the elements we examine to harness their power for your brand:

On Page Optimization

On Site (On-Page) Optimization
Enhanced technical features that increase load times and make your site a destination for calculated relevant search terms

SEO Copy Writing

SEO Copy Writing

Informative, engaging content, both on-page for your visitors and off-page to drive traffic, enhance interest, and build credibility

Social Media Marketing

Social Engagement
Strengthening and updating your web presence and building customer relationships through social media

Natural Link Building

Link Building
Gaining inbound links to your site from respected “good neighborhood” domains

Local SEO

Local SEO
Optimization through Google Places, Yelp!, and other location-based online media

Google Algorithm Changes

Google Algorithm Updates
Constant evolution and anticipation of Google’s next move based on sustained predictive data analysis

Our Process

Based on decades of combined experience across multiple industries, the Alecan Marketing Solutions team has perfected a 7-step method for creating and maintaining a brand’s web presence. The following infographic walks you through each step of our process on Website Design, Development & Optimization of your website.

Design Development and marketing infographic

Alecan Blog Posts About SEO

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Penguin Now Runs in Real Time

Google has updated a new Penguin algorithm after nearly two years of its last update. The latest release is being called Penguin 4.0, and it has been announced that this is the last release, because Google has updated Penguin to run in real-time with its core search algorithm. Why is this important to know? Penguin…

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New Changes To Google Ads On Desktop Search

Late last week, Google announced that search result pages on the desktop on Google.com and Google search partners will no longer show text ads in the right sidebar. The new format will show text ads above the organic listings and at the bottom of the page. Here at Alecan, we understand how important this change is…

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Identifying Marketing Demographics

Back To Basics: How To Identify Your Target Markets

One of the most important aspects of successfully marketing your business is knowing where your business comes from. Though most company managers or owners probably have a vague notion of their target market (i.e. the people who are most likely to buy a good or service), pinpointing precise marketing demographics can help boost the effectiveness…

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PPC Pitfalls From Alecan Marketing Solutions

PPC Campaign Pitfalls Every Company Should Avoid

PPC (Pay-Per-Click) ad campaigns are a great way for new businesses to generate a steady flow of traffic to their website and can help established businesses supplement their SEO efforts, but these campaigns only work if the ads are properly designed to take advantage of the right keywords and target the right audience. To business…

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SEO Case Studies

We perform search engine optimization with an eye on page 1 rankings, but also our client’s bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.

Taglyan Complex

With the help of a new desktop and mobile website design, search engine optimization and some interactive marketing, we were able to drastically increase site traffic, users engagement, lead conversions and much more.

» Non-branded search traffic increased by 286%
» Increased lead conversion rates by 29%
» Increased mobile traffic by 55%
» Increased mobile lead conversion rates by 22%
» Increased visitor duration on the website by 31%
» Increased Newsletter Subscribers by 37%

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Terrace Restaurant & Lounge

As a new establishment in the local community, we were able to get our voice out to the community by using social media marketing prior to the opening of the restaurant. In addition, we were able to generate traffic to the website through our SEO effort and increasing the organic traffic more then 60% a month for 5 consecutive months.

» Non-branded search traffic 67%
» Traffic conversion rates 27%
» Increased Mobile Traffic by 38%
» Engaged Facebook fans by 64%
» Increased social check-ins by 420% by using on-site marketing tactics

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