Receiving a manual action from Google is a scenario every site owner and online marketing professional dreads. When Google, a major household name and the leading authority for reliable search rankings, flags a company’s website site as a source of spammy, poor quality content or penalizes the site owner for artificially inflating page rank through…Details
At first, the rapid growth of a new domain is attractive to Google and other top search engines, and as your domain gains age, it becomes more trusted . . . but only if your site demonstrates a pattern of organic expansion and a history of providing useful, good-quality content to everyone who clicks. In fact, sites that don’t show steady growth, lack strong landing pages, or are over-optimized or poorly optimized have repeatedly been proven to lose ranking and credibility over time.
The Strong Survive
Search ranking algorithms are changing every day, and your company’s rightful place at the top of page one is always under attack by competing businesses. From mid-2012 to the end of 2013 alone, the principles of SEO as many site owners and web marketing professionals understood them were virtually turned upside down with the introduction of Google’s Penguin, Panda, and Hummingbird algorithm updates. Our clients’ sites survived these massive changes because they were built or refurbished with long-term success in mind.