A strong foundation for your site’s search ranking is critical. Search engine optimization (SEO) is one of the most important investments a business owner can make.

At first, the rapid growth of a new domain is attractive to Google and other top search engines, and as your domain gains age, it becomes more trusted . . . but only if your site demonstrates a pattern of organic expansion and a history of providing useful, good-quality content to everyone who clicks. In fact, sites that don’t show steady growth, lack strong landing pages, or are over-optimized or poorly optimized have repeatedly been proven to lose ranking and credibility over time.

The Strong Survive

Search ranking algorithms are changing every day, and your company’s rightful place at the top of page one is always under attack by competing businesses. From mid-2012 to the end of 2013 alone, the principles of SEO as many site owners and web marketing professionals understood them were virtually turned upside down with the introduction of Google’s Penguin, Panda, and Hummingbird algorithm updates. Our clients’ sites survived these massive changes because they were built or refurbished with long-term success in mind.

Interested in our SEO Services?

Call Alecan Marketing Solutions today for your free consultation! (818) 396-8535

How Does Alecan Perform Organic SEO?

Improving search rankings by means other than paid advertising or directory placement is a unique challenge, one that Alecan meets with the skill and enthusiasm resulting from years of experience and a record of success. Our multi-fold approach blends on and off site white hat tactics, social engagement, and relationship and reputation management. SEO and the way search engines respond to it are always evolving, and we stay one step ahead of the latest updates to keep you one step ahead of the competition. Here are just a few of the elements we examine to harness their power for your brand:

On Page Optimization

On Site (On-Page) Optimization
Enhanced technical features that increase load times and make your site a destination for calculated relevant search terms

SEO Copy Writing

SEO Copy Writing

Informative, engaging content, both on-page for your visitors and off-page to drive traffic, enhance interest, and build credibility

Social Media Marketing

Social Engagement
Strengthening and updating your web presence and building customer relationships through social media

Natural Link Building

Link Building
Gaining inbound links to your site from respected “good neighborhood” domains

Local SEO

Local SEO
Optimization through Google Places, Yelp!, and other location-based online media

Google Algorithm Changes

Google Algorithm Updates
Constant evolution and anticipation of Google’s next move based on sustained predictive data analysis

Our Process

Based on decades of combined experience across multiple industries, the Alecan Marketing Solutions team has perfected a 7-step method for creating and maintaining a brand’s web presence. The following infographic walks you through each step of our process on Website Design, Development & Optimization of your website.

Design Development and marketing infographic

Alecan Blog Posts About SEO

Store In The Desert

A Store In The Desert: Why Professional SEO Is Necessary

In this industry, I regularly encounter individuals and businesses that think effective digital marketing involves simply building a decent-looking website and posting content to a dedicated Facebook page once or twice a week; “I think my brother-in-law knows a bit about website design, I’ll have him do it for me,” is a response I often…

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Google Penguin

Thanksgiving Surprise: Penguin 3.0 Continues To Rollout

For fellow SEO gurus and webmasters that noticed a slight shift over the Thanksgiving holiday, Google has confirmed that recent changes were a result of a continuing rollout of Penguin 3.0, and not a new, unannounced update.“The Penguin rollout is ongoing, and this is just the effect of that,” a Google representative told popular SEO…

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Google Shakes Things Up Again!

Summer Shake Up: Google Changes The Rules Again

Google loves to keep SEO professionals on their toes, and the summer of 2014 saw the largest collection of SERP shake-ups in recent memory. Between June 28th and July 28th, experts counted four major changes that directly affected countless websites; here is a quick recap of what these updates entailed, and how they might affect your…

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Stuck In Google's Sandbox

Stuck In The Sand: What Is Google’s “Sandbox?”

What Is Google’s “Sandbox?” After a number of Google updates in 2004, webmasters began to notice that, no matter how well they optimized a new website, there seemed to be a delay between the time a new site was published and when it began to rank on Google searches. This led to the theory that…

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SEO Case Studies

We perform search engine optimization with an eye on page 1 rankings, but also our client’s bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.

Taglyan Complex

With the help of a new desktop and mobile website design, search engine optimization and some interactive marketing, we were able to drastically increase site traffic, users engagement, lead conversions and much more.

» Non-branded search traffic increased by 286%
» Increased lead conversion rates by 29%
» Increased mobile traffic by 55%
» Increased mobile lead conversion rates by 22%
» Increased visitor duration on the website by 31%
» Increased Newsletter Subscribers by 37%

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Terrace Restaurant & Lounge

As a new establishment in the local community, we were able to get our voice out to the community by using social media marketing prior to the opening of the restaurant. In addition, we were able to generate traffic to the website through our SEO effort and increasing the organic traffic more then 60% a month for 5 consecutive months.

» Non-branded search traffic 67%
» Traffic conversion rates 27%
» Increased Mobile Traffic by 38%
» Engaged Facebook fans by 64%
» Increased social check-ins by 420% by using on-site marketing tactics

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