Your business’ website relies on strong search-engine optimization (SEO) to help new customers find you through Google. But what if the same strategies that improve your site’s SEO could actually used to hurt traffic?
That’s the basic principle behind negative SEO, a series of strategies and tactics that competitors can use to kill your organic web traffic. And as a business-owner that relies on web traffic, you should certainly be concerned about the potential impact of negative SEO. With that in mind, Alecan Marketing Solutions is providing a guide on negative SEO, that way you can combat problems as soon as they’re discovered.
What Is Negative SEO?
Negative SEO is the use of standard SEO practices as well as unethical practices by a competitor to damage your website’s traffic. When your website is search-engine optimized, you know you have a higher likelihood of being found by new customers and clients, but negative SEO attacks will minimize your site’s reach, causing you to turn up less in Google searches and providing long-term damage to your websites traffic if not dealt with.
Different Types Of Negative SEO
There are many different types of negative SEO that can kill traffic to your website. Some of the most commons forms include:
Content scraping occurs when competitors copy and paste your content onto their own websites. Google’s algorithm hunts for plagiarized content across the web, and will rank original work higher in its search engine than copied work. However, if Google discovers the copy before you original work, your website will suffer in rankings.
Link building is a standard SEO tactic to help improve your website’s rank, building connections by sharing links with other reputable websites to prove your site is also reputable. Link farming is the same thing, though in the world of negative SEO it works to hurt your website’s rank by posting links across shoddy websites, often using anchor text completely unrelated to your site or services. These links will make it appear like you’re trying to game the system by gaining traffic from sources unrelated to your business, and as a result your site’s ranking and traffic will fall as Google finds these disreputable links.
For more SEO and content marketing advice, check out the blogs below:
- Do Blogs Improve Business? 4 Reasons Your Company Needs A Blog
- 5 Creative Way To Optimize Your Content Marketing Strategies
- Is Dark Social Traffic Impacting Your Business?
Hacking Your Website
Though it’s less common, some competitors might resort to hacking your site in order to drain your traffic. Hackers commonly make minor changes to your website’s content, using negative SEO tactics like keyword stuffing or actually embedding links to their own websites to steal your traffic. Even worse, they can use tactics hidden in the HTML code of your site to kill traffic, forcing you to dive deep into your site’s code to find the problems.
Enlist SEO Experts For Help
Preventing negative SEO can be challenging, especially if you don’t know what to look for. If you aren’t tech-savvy, the best way to prevent negative SEO from destroying your websites traffic is to enlist assistance from legitimate SEO professionals. Thankfully, the team at Alecan Marketing Solutions is here to help. Our team of web designers and content marketers are experts in SEO, and can recognize when your site is being attacked by competitors and remedy the impacts of negative SEO on your traffic. Even if you aren’t battling negative SEO, we can help optimize your web content for search engines, helping you generate leads and boosting your business along the way. For more information on our internet marketing services, contact Alecan Marketing Solutions today.