Years later, sites and search engines still rely on backlinks to determine search result rankings. Link building hasn’t become obsolete. It has, however, become significantly more challenging. The quality and relevance of backlinks and their referring sites now carry more weight than ever, but a simple misstep by a site owner or marketing service not sufficiently educated in the latest SEO principles can be disastrous. The algorithm changes in recent years were extreme, effective, and throughly unexpected. Backlinks automatically placed within content farms, low-level blogs, and forums that rarely ever did much to help a company’s search ranking suddenly came back to haunt them, and a lot of good sites got hurt.
The link-building specialists at Alecan Marketing Solutions have the expertise to not only to avoid common mistakes but to anticipate new measures that top search engines will be adding to their anti-spam crusades in the future.
You worked hard to achieve your Google rankings – don’t let an honest mistake today become lost revenue and visibility tomorrow.