Your business’ internet marketing plans need to take advantage of as many tools as possible. You might have a great website, unique blogs, and stellar advertisements, but if those plans aren’t optimized for mobile audiences you’ll never reach your full potential. Thankfully, you can employ mobile marketing to tap into a wider audience, boosting business along the way.
But what exactly is mobile marketing? And how important is it to your business strategy? If you’re curious about the basics of mobile marketing, don’t worry, because Alecan Marketing Solutions is here to help. Our marketing experts want you to succeed, which is why we’re taking a look at the importance of mobile marketing to your business.
For more on mobile marketing, watch the video below:
What Is Mobile Marketing?
Mobile marketing is any marketing plan or activity meant to reach its audience via cell phones, smart phones, or other handheld devices. Today, many mobile marketing efforts are part of multi-channel marketing plans, with different parts of the campaign designed for mobile, desktop computers, and other media like magazines, billboards, or television.
According to ComScore, time spent on mobile devices is growing across the world, and Americans spend 71 percent of their total digital minutes browsing on mobile. These numbers are bound to grow in the future, and taking advantage of mobile marketing now is a surefire way to boost business.
Is Mobile Marketing Just About Social Media?
There’s no denying the massive number of people that use social media on their smart phones, and most mobile marketing efforts have a strong social media focus. It’s important to integrate platforms like Facebook, Instagram, and Twitter into your marketing plans, as they’ll help you build connections and engage with your target demographics. However, mobile marketing is about more than just social media.
A good mobile marketing plan creates content uniquely suited for a mobile audience. While social media can help you do that with ease, you’ll also want to have a mobile-responsive website that’s easy for clients and customers to navigate on their smart phones and tablets. And if you use services like Google AdWords to generate business, you’ll want to take advantage of mobile search ad functionality to target mobile users with your content.
For more marketing tips, check out the blogs below:
- 5 Creative Ways To Optimize Your Content Marketing Strategy
- How Customer Marketing Can Boost Your Business
- Do Blogs Improve Business? 4 Reasons Your Company Needs A Blog
Reach A Wider Audience With Mobile Marketing
The ultimate goal of any marketing strategy is to help your company connect with new and returning customers, providing your brand with the sterling reputation it deserves. Thankfully, a well-executed mobile marketing plan is almost guaranteed to help you reach those goals. With a smart strategy, you’ll be able to leverage a whole subset of potential customers who primarily use mobile devices, generating new revenue streams for your business and making you an industry leader.
If you’re looking for help implementing mobile marketing, fear not, because Alecan Marketing Solutions is here to help. Our skilled team of social media managers, web designers, and content marketers can help you craft engaging content perfectly suited for mobile audiences. We can even update your websites with fresh mobile-responsive layouts and manage your social media accounts, providing the outreach assistance your business needs to succeed. For more information on our services, contact Alecan Marketing Solutions today.