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What Can Business Owners Do About Negative Yelp Reviews?

Like it or not, Yelp has a lot of power for small businesses. For some companies, Yelp reviews contribute to their success. For others, negative Yelp reviews have greatly harmed their reputation. Customers are more than ready to speak up and report publicly about their experience with a business, and sometimes this isn’t pretty. For…

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Digital Advertising Platforms

3-Point Checklist: Foolproof Digital Advertising Plan

Not ready to say goodbye just yet to Facebook ads? That’s okay. I’m not saying to outright abandon your Facebook campaigns, but it’s crucial to have a backup plan. According to the 2017 Social Media Marketing Industry Report, 53% of surveyed marketers have seen a decline in their news feed exposure. The Facebook advertiser’s fight for…

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Managing Business On Social Media

Common Social Media Mistakes That Small Businesses Make

These days, marketing your business on social media is the norm. Having a company Facebook page, Twitter account, Instagram, and LinkedIn are all common—and even expected. This is because maintaining a good social media strategy is crucial to establishing your brand, staying relevant, and connecting with your customers. However, many business owners tend to make…

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7 Key Benefits Of Having A Great Company Logo

There’s no doubt that logos are extremely important. A great company logo can establish your brand in a way that will amaze you. It can connect a person’s mind to your business instantly. Just look at logos for Nike, Coca-Cola, McDonalds, Apple, or Starbucks. Anyone in the world, no matter their background, language, or beliefs, can…

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Fix Facebook Ad

How To Fix Your Facebook Ads Using 4 Simple Metrics

When it comes to Facebook Ads, digital advertisers know things can get tricky—especially when it comes to your target audience. Any advertiser knows that first things first, you need to pinpoint your target audience. As Brandon Rhoten, head of advertising and media at Wendy’s simply put, “If you try to appeal to everyone, you end…

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9 Twitter Business Account Basics Companies Should Follow

Social media is called “social” for a reason. It’s supposed to be a platform in which users engage, interact, and communicate with one another. And for some businesses, social media can be a make-or-break element. Take Twitter, for example. When a company has a Twitter business account and the owner (or person in charge of…

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Should Your Business Be Worried About Negative SEO?

Should Your Business Be Worried About Negative SEO?

Your business’ website relies on strong search-engine optimization (SEO) to help new customers find you through Google. But what if the same strategies that improve your site’s SEO could actually used to hurt traffic? That’s the basic principle behind negative SEO, a series of strategies and tactics that competitors can use to kill your organic…

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The Importance Of Mobile Marketing To Your Business

The Importance Of Mobile Marketing To Your Business

Your business’ internet marketing plans need to take advantage of as many tools as possible. You might have a great website, unique blogs, and stellar advertisements, but if those plans aren’t optimized for mobile audiences you’ll never reach your full potential. Thankfully, you can employ mobile marketing to tap into a wider audience, boosting business…

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How Customer Marketing Can Boost Your Business

How Customer Marketing Can Boost Your Business

No matter what kind of business you run, you want your customers to be happy. They need to be pleased by the goods and services you provide, and hopefully that happiness will keep them coming back for more. It’s important to put your customer’s first, and not because you want to make them happy. Your…

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What Is Agile Marketing? And How Can It Help Your Business?

What Is Agile Marketing? And How Can It Help Your Business?

It’s no secret that the world of marketing is constantly shifting at a rapid pace. To implement effective marketing strategies, businesses have to keep up with shifting trends in social media, new tools to help gauge marketing success, the changing interests of their target audiences, and so much more. Thankfully, you can employ agile marketing…

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Content Marketing Strategy: 5 Ways To Optimize Your Online Content

5 Creative Ways To Optimize Your Content Marketing Strategy

If you want your business to be a success, then you’d best be incorporating content marketing in your business strategy. For those who don’t know, content marketing is the use of original content like blogs, videos, and social media posts to drive traffic to your business across the web. Even if you’re not a marketing…

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5 Online Marketing Strategies To Get Your Small Business Noticed

5 Online Marketing Strategies To Get Your Small Business Noticed

If you’re a small business owner, you might think that you don’t need to invest in major online marketing efforts. After all, most of your customers and clients are local, and they probably learn about your company from word-of-mouth or traditional advertising methods. But major marketing campaigns are important to every kind of business, not…

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Is Dark Social Traffic Impacting Your Business?

Is Dark Social Traffic Impacting Your Business?

Businesses get traffic to their websites through plenty of different methods. Most of us are familiar with the likes of direct traffic, organic search traffic and social traffic, but did you know there’s actually a grey area in between? Many sites get visits thanks to dark social traffic, a form theorized by The Atlantic’s Alexis…

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