Social media is called “social” for a reason. It’s supposed to be a platform in which users engage, interact, and communicate with one another. And for some businesses, social media can be a make-or-break element. Take Twitter, for example. When a company has a Twitter business account and the owner (or person in charge of tweeting for the business) posts a tweet that doesn’t have much personality or sounds too generic, that’s about the farthest thing from “social” as you can get. Not only this—it also puts the business account at risk of being reported as a bot.
Here are a few things that you should be doing on your company Twitter account.
Have A Bio, Links, And Photos
First things first: don’t have a “naked” profile. On Twitter, it makes a big difference to have basics like a company bio, links, and a photo or logo. Not only will this be more appealing to the public, it will also make your account more professional and lowers the risk of it looking fake. As far as photos go, use actual photos from your business instead of stock pictures. And when it comes to the company bio, really take a good look at it. Is it unique, clear, and engaging? Does it describe your services well? Does it stand out? Are there mistakes? These are all very important things to consider.
Chances are, there’s always something new going on in your particular industry. Choose a topic that’s relevant to your work and that might pique peoples’ interest, and then tweet about it. For example, if you’re a bail bondsman, tweet about how criminal charges could be increased under Trump. If you own a banquet hall, tweet about one of the hundreds of bridal trends happening this year. If you own a lawn care company, Tweet about what people usually do to their lawns during this time. Open a conversation with a tweet that will make your followers want to respond—and don’t stop there. Once they begin joining the conversation, respond to them. Continue the dialogue. Have a voice. When a Twitter business account isn’t interacting with their followers, the account will look inactive…and that’s not good.
Interaction With Other Accounts
Let’s say no one is re-tweeting you or joining in a conversation. If this is the case, find a conversation yourself to enter. You can search out Twitter accounts that are relevant to your industry and re-tweet them with a comment or hashtag. Bots can’t engage directly with other users, but you can. Doing this will help build relationships between your company and others on Twitter, and will give your company exposure and a “personality”.
Mix It Up
It’s a good idea to vary your types of tweets in order to keep your Twitter business account fresh and interesting. For instance, one day you can tweet another user a question. The next day you can post a link to a relevant topic in your industry. Then you can re-tweet someone. Toss a photo up. Throw in a tip of some sort. This is helpful to connect with your followers because there will be a little something for everyone.
Say No To Excessiveness
Another mistake that unfortunately happens often is when companies posting excessive duplicate tweets from their Twitter business account. They may be convinced that it’s good exposure, but in reality it just looks spammy and overbearing. It’s not fun for followers to have to read tweets from the same company that say “WEEKEND SPECIALS ALL THROUGH JULY DON’T MISS OUT!!!” five times a day. You’ll start to see the unfollows pile up—or worse, you’ll be reported as a bot.
There’s a reason that life hacks took off as a major trend. People love knowing simple tricks and tips for life. What things like this do you have to offer regarding your business? Maybe you have a catering company, and you can share some amazing cooking hacks. It doesn’t even have to be a life hack—you can just offer your followers good old-fashioned advice. For instance, if you have a pest control company, tweet about how you can safeguard your home against termites. As long as a post is helpful, readers will appreciate (and probably re-tweet) it.
Don’t Be Too Salesy
If you have a Twitter for your business, at some point you’ll be promoting something, whether it’s a service or a product. In this case, be very careful not to be too aggressive with your tweets about it. It’s obviously fine (even expected) to utilize social media to help you make sales, but be mindful to not over-promote, and try to keep it interesting. For example, this is not a good tweet: “Keep up to date on all our hottest new trends by visiting our NEW page! Updated daily!” This is way too salesy, and too similar to the thousands of other ads that a reader sees every day of their life. Their eyes will simply bounce right off of a tweet like that.
When tweeting links from your Twitter business account, be sure to add a little comment from your own opinion about it, or maybe pose a question to your followers about the subject of the link. This will incorporate yourself into the tweet and continue giving your company a voice.
Address Comments With Care
Some businesses use Twitter as a customer service tool for their company. If your company does this, be sure to keep on top of it. If a follower has left you a public complaint and you fail to respond to it quickly, this will look neglectful to other readers. Address tweets to your business authentically, helpfully, and professionally.
For more advanced Twitter marketing methods, check out this video:
Users follow people and brands on social media that are run by actual human beings. People can see when there is no passion behind a Twitter business account—or any social media account, for that matter. They want personality, uniqueness, and something new every day. Give people a reason to look forward to what tweets come from your company. A Twitter account should answer the question of “Why should I follow you? What interesting things are you going to say?”
At Alecan Marketing, we use the most effective social media strategies to help businesses stand out from the rest. For more information on our marketing services and digital strategies, contact Alecan Marketing Solutions today.